In the past few months, more than a few models have gone blonde. Iekeliene Stange changed her color right before Fashion Week, Daul Kim shocked everyone when she went platinum, and Raquel Zimmermann went lighter, just in time for the Met’s Costume Institute gala.
Why the blonde obsession? Apparently, during a recession, it’s the color to choose. “Look at the ads,” Sarah Doukas of Storm said. “There’s Raquel Zimmermann in Marc Jacobs, Lily Donaldson seems to be in everything, as does Toni Garrn (Prada, Fendi and Versace) and Claudia Schiffer, who’s getting a lot of jobs again, too. Ultimately, blondes are a safer bet for clients who want to hedge their bets. When we’re constantly surrounded by bad news, that blonde stereotype is zingy and upbeat.”
Let’s take the positive approach and say the dye obsession is based on the phrase, “Blondes have more fun,” rather than focus on doomsday recession theories. So, on that note, who’s do you think is the next blonde pixie?
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That this is heralded as a good thing in an industry that should really be working on diversifying itself makes me rather too angry for a Wednesday evening but there ya go. Oh, fashion...
